In this day of meetups, having an elevator pitch in your arsenal of personal marketing tools has become a much-used feature. What’s an elevator pitch?
An elevator pitch is a brief, persuasive speech that you use to ignite the interest of your audience about what you do. The reason it’s called an elevator pitch is because it’s only 20 to 30 seconds, or about the amount of time it takes to ride an elevator.
In such a short amount of time, what are the points you can cover to engage your audience? Begin with these:
- Simply explain what you do.
- Focus on the problems that you address and how you solve them.
Here’s an example:
I’m a Virtual Assistant, which is kind of like a freelance administrative assistant. I work with small business owners who are overwhelmed and being run ragged by all their routine and niche tasks. Hiring me frees them up to focus on other aspects of their business and greatly reduces stress.
How do you present an elevator pitch that stands out from the others?
- Identify what makes you, your business, or your idea, unique.
- Throw in a surprise ending or a call to action.
Example:
If you can think of at least three tasks you desperately need to get off your plate, I would love to talk to you in more detail about how I can help.
- Now, practice your pitch…hone it! And then present with confidence.
If you are a solopreneur or startup in need of a virtual assistant who can manage your daily essential tasks, contact me.